AT&T Drops Cotton Bowl Sponsorship

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Telecommunications giant AT&T is ending its title sponsorship with the Cotton Bowl.

AT&T is making the move because the game is played in AT&T Stadium in Irving, Texas, and the company doesn’t think it needs to invest additional advertising dollars into the bowl, ESPN reported Wednesday.

The Cotton Bowl bore the AT&T name since 2007. According to a report, Goodyear will become the new sponsor.

The Cotton Bowl is the fourth game to change its name or a title sponsor since the end of the 2013 season.

Capital One replaced Discover as the Orange Bowl title sponsor, the Chick-fil-A Bowl added Peach to its name, Tostitos pulled out of the Fiesta Bowl and the Rose Bowl switched presenting sponsors from Vizio to Northwestern Mutual.

Also, the game known as the Capital One Bowl in Orlando, Fla., will become the Buffalo Wild Wings Citrus Bowl.

The first College Football Playoff championship game will be played in AT&T Stadium on Jan. 12.