Goodyear Cotton Bowl Classic Launches Refreshed Digital Home
ARLINGTON, Texas – New chapter, new look.
The digital home of the Goodyear Cotton Bowl Classic, GoodyearCottonBowl.com, relaunched today heading into the 2024 college football season and 2025 College Football Playoff Semifinal at the 89th Classic.
The redesigned site offers a cleaner look and feel optimized for use across all platforms and devices. The home page features a dynamic primary visual to draw in visitors as a welcome to the wealth of content displayed for ease of consumption. With streamlined navigation, the site continues to feature a plethora of information – ticketing, bowl week activities, community involvement and a full history of past Classics.
In the coming weeks, the revamped site will showcase an integrated digital fan guide packed with specific details, maps and more to get ready for the Classic to host its fourth CFP Semifinal at AT&T Stadium.
“As we embark on a new chapter, it was only fitting to take time to refresh our website going into what is going to be a historic season for college football and the Goodyear Cotton Bowl Classic,” said Rick Baker, Cotton Bowl Athletic Association President/Chief Executive Officer. “We are excited for our fans, followers and those curious about the Classic to enjoy our site and visit it often to keep up with what we do throughout the year and everything that goes on around our game, during bowl week and on game day.”
The new look of the Classic’s digital home was crafted by SIDEARM Sports, which also manages the Cotton Bowl Foundation website. Operating in the LEARFIELD portfolio of companies since June 2014, SIDEARM Sports is the nation’s leading digital provider for college athletics. Based in Syracuse, N.Y. and founded in 2000 by Jeff Rubin, SIDEARM is trusted by some of the biggest brands in the industry, including the majority of NCAA programs and Power Five athletic departments.
As a leader in digital fan engagement, SIDEARM Sports provides the best-in-class software and technology that powers websites, mobile applications, OTT media services, live stats, video streaming and more for its partners. Clients continue to trust SIDEARM for its support, reliability, customization and easy-to-use interface that allows schools, conferences and organizations to tailor their content and digital presence directly for their fans.
The 2025 CFP Semifinal at the 89th Goodyear Cotton Bowl Classic is Friday, Jan. 10 at AT&T Stadium.
Game time is set for 6:30 p.m. CT on ESPN and ESPN Radio.
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