Budweiser to sponsor Harvick in 2011
Kevin Harvick, driver of the No. 29 Richard Childress Racing chevrolet will have Budweiser as his primary sponsor in 2011.
Budweiser announced today it will serve as primary sponsor of the No. 29 Chevrolet for 20 points races, two non-points races during Speedweeks and co-primary sponsor of the Sprint All-Star Race. Budweiser will remain an associate sponsor for the remaining races on the schedule.
Car owner Richard Childress was excited about the announcement, “From my part, it’s an honor to be with a company that has such a great activation program. They do so much around the racetracks. They do so much for the fans. They’ve got some really neat stuff coming next year for our fans.” Harvick agreed, “I think the best thing about Budweiser coming onboard is the fact just it’s a real casual sponsor as far as the atmosphere and the things that come with it. They like to have fun. They like to be relaxed. They put so much behind it. It’s just a fun, fun brand to represent. I don’t think much is going to change. They like who we are or they wouldn’t be here. I think as we go forward, it’s going to be something great to see on the 29 car.
The 2011 season will mark Harvick’s tenth full year in NASCAR’s top series. In 2001, he earned two victories en route to a ninth-place finish and Rookie of the Year honors. Harvick has 14 Sprint Cup Series wins, 72 top-five and 145 top-10 finishes, with major points victories coming in the 2003 Brickyard 400 and 2007 Daytona 500. Since the introduction of the season-ending “Chase for the Sprint Cup” format in 2004, Harvick has made the Chase three times and on two occasions finished a career-high fourth in the final point standings. He is also the two-time and defending champion of the Budweiser Shootout (2009-2010).
Harvick currently sits atop the NASCAR Sprint Cup Series standings with three wins, 11 top-five and 16 top-10 finishes, and became the first driver to clinch a spot in the Chase for the Sprint Cup – his fourth appearance in five years – following his win at the Carfax 400 at Michigan International Speedway.
