BvB Dallas celebrates 10 years of huge success

Fireworks above the Cotton Bowl follwoing the 10th edition of the BvB Dallas game. The game was won by Team Brunette (Photo credit: Roman A. Pena/Courtesy of BvB Dallas)

By Jay Betsill

The 10th annual edition of the BvB Dallas powder-puff football game that pits Team Blonde vs Team Brunette grossed a record $650,000 towards its efforts to “tackle Alzheimer’s disease.”

Each of the ladies had to raised over $1250 in order to suit up for the game, which was won in dominant fashion by Team Brunette (the Bru Crew) at the historic Cotton Bowl.

Following the end of the game, there was an amazing fireworks show over the stadium that was simultaneously joined by an epic thunderstorm that was kind enough to hold off until after the game’s conclusion.

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Since 2008, BvB Dallas has now raised more than $3.5 million to fund local Alzheimer’s research, making it one of the largest young professional peer-to-peer fundraising groups in the area. Using their voices and connections for good, participants have volunteered, fundraised, and educated friends, family, coworkers and the community about the need for research and scientific advancements in the diagnosis and treatment of Alzheimer’s.

The game signifies a summer of hard work to TACKLE ALZHEIMER’S – the 6th leading cause of death in the United States and the only disease among the top 10 that cannot be prevented, cured or even slowed. 

In spite of the ominous weather forecast, thousands of fans made a $25 donation to BvB Dallas for entry to the  the game to watch the tradition, which was commentated by Ty Walker, Donovan Lewis and Mike Sirois of Sportsradio 1310 The Ticket.

Events included an honorary guest coin toss by Ebby Halliday Realtors’ Mary Frances Burleson, halftime entertainment and 10th anniversary celebration.

“It’s extremely competitive — beyond all imagination,” BvB Dallas founder Erin Finegold White told “These girls are tough and competitive, very focused, and they play to win, for sure. They also play to  win by raising money.”

With 10 years of experience, organization participants know the importance of:

· The impact on loved ones suffering from the disease – participants have acted as primary caregivers, support systems and advocates for more than 200 honorees.

· Raising awareness and funds through peer-to-peer outreach – each player/coach is required to raise $1,250. Over the course of nine years, 41 individuals have individually raised $10,000 or more, and 11 have raised $20,000 more each. The top fundraiser has personally raised more than $70,000. 

· BvB funding to grant recipients for research and programing – awarded through a competitive grants process, Baylor AT&T Memory Center, the Center for BrainHealth, the Center for Vital Longevity, and UT Southwestern – will receive critical funds for their research and programming. You can read more about the grantees here

Local and national brands have stepped up to sponsor the game including Horseshoe Bay Resort, Sportsradio 1310 The Ticket, Ebby Halliday Companies, Bud Light, Barley House, Reagor Dykes Auto Group and Boxx Club. BvB Dallas is also supported by Eye Black, Sisu and The Biz.

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