HP Byron Nelson Championship Wins PGATOUR Awards
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PONTE VEDRA BEACH, FL — The HP Byron Nelson Championship (Irving, TX) was honored by the PGA TOUR at the TOUR’s Tournament Advisory Council (TAC) Meetings on Saturday, Dec. 10.
The HP Byron Nelson Championship earned awards for “Best Advertising Campaign” and “Best Social Media Activation” during the 2011 tournament at the TPC Four Seasons Resort Las Colinas in Irving.
“On behalf of the PGA TOUR, I am pleased to congratulate the HP Byron Nelson Championship for being named the best among its peers on TOUR in two categories,” said PGA TOUR EVP and Chief of Operations Andy Pazder. “The tournament committee should be proud of the special recognition the event has earned for its efforts.”
The “Best Advertising Campaign” was awarded to the HP Byron Nelson Championship to recognize its highly-successfully “Argyle Campaign,” which incorporated an argyle thematic into its overall advertising campaign. In addition, a street team known as the “Argyle Army” made appearances throughout the year at major sporting events around town, including the North Texas Golf Expo, Dallas Stars hockey games, the first Dallas Mavericks home playoff game and a Texas Rangers game. The promotion with the Rangers included a combo ticket offer. The campaign, which also featured an Argyle-wrapped Cadillac Escalade and an argyle golf cart, culminated in an “Argyle Out” event during the second round of the HP Byron Nelson Championship. The tournament worked with Dallas-based agency Belmont Icehouse to develop and implement the campaign.
The HP Byron Nelson Championship was also recognized for “Best Social Media Activation,” engaging the community through extensive updates, contests and ticket giveaways via Facebook, Twitter and Quick-Response Codes. The tournament worked with Redbutton.tv to execute the social media plan on-site, which included a crawling Twitter feed on scoreboards around the course. For their efforts, a Dallas Business Journal article sited that there were 11,251 Tweets during tournament week, equating to approximately 10.6 million impressions.
“We’re excited to be chosen amongst our peers for these awards,” said HP Byron Nelson Championship Tournament Director Jon Drago. “We have a great team in place in Dallas that works hard and thinks creatively, and to be rewarded for that is special.”
The 2012 HP Byron Nelson Championship, won this year by the PGA TOUR’s Rookie of the Year Keegan Bradley, will be held at the TPC Four Seasons Resort on May 17-20.
