Tiger Woods and TaylorMade announced their partnership on a new luxury-quality apparel brand known as Sun Day Red.
The 15-time major champion, 82-time PGA Tour winner, recipient of the Presidential Medal of Freedom, and World Golf Hall of Fame member joined TaylorMade CEO David Abeles at a private gathering ahead of this week’s Genesis Invitational at famed Riviera Country Club to unveil the apparel that Woods will don after 27 years with Nike.
“Sunday red is more than superstition,” according to the press release. “It’s a symbol of Tiger’s relentless pursuit of excellence, and a testament to his mental fortitude under the greatest of pressures.”
It started with a passion. The passion of competing. Of competing against ourselves. The field. The course. Life. Out of that passion, @SunDayRed rises.