Tiger Woods Unveils Sun Day Red Apparel Brand
Tiger Woods and TaylorMade announced their partnership on a new luxury-quality apparel brand known as Sun Day Red.
The 15-time major champion, 82-time PGA Tour winner, recipient of the Presidential Medal of Freedom, and World Golf Hall of Fame member joined TaylorMade CEO David Abeles at a private gathering ahead of this week’s Genesis Invitational at famed Riviera Country Club to unveil the apparel that Woods will don after 27 years with Nike.
“Sunday red is more than superstition,” according to the press release. “It’s a symbol of Tiger’s relentless pursuit of excellence, and a testament to his mental fortitude under the greatest of pressures.”
It started with a passion. The passion of competing. Of competing against ourselves. The field. The course. Life. Out of that passion, @SunDayRed rises.
Start your journey with us: https://t.co/MOv7rk5dYT pic.twitter.com/3aQWBHhIci— Tiger Woods (@TigerWoods) February 13, 2024
The Sun Day Red logo contains 15 stripes, one for each of Woods’ major victories.
A strong believer in lucky colors, Tiger’s mother Kultida saw red as a symbol of strength and dominance, and once Tiger started winning in red, those beliefs solidified.
Woods will wear the Sun Day Red clothing this week at the Genesis Invitational for his first PGA Tours start of 2024.
Making a hype video for Tiger Woods gotta be the biggest layup assignment ever for a producer.
pic.twitter.com/iOWhQn7QXf— Dan Rapaport (@Daniel_Rapaport) February 13, 2024
Sun Day Red’s website is now live and the clothing will be available for purchase online beginning May 1.
