HP Byron Nelson brings back Caddy for a Caddie promotion

Irving, Texas, Mar. 17, 2011 – HP Byron Nelson Championship officials announced today the return of the Caddy for a Caddie promotion, wherein the caddie of this year’s champion will receive a top of the line 2011 Cadillac Escalade Hybrid. 

“We are elated to bring Caddy for a Caddie back to the Nelson this year,” said tournament chairman John Beckert. “The dedication of HP and Cadillac to enhancing the tournament for players, caddies and fans is continually first-class, and we’re proud to call them partners.” 

“This is a way to recognize the dedication and support of some of the hardest-working people on the PGA TOUR, and to continue to honor the legacy of a former caddie and icon, Byron Nelson,” said Gary Elliott, vice president of corporate marketing for HP. Byron Nelson caddied throughout his childhood. At age 14, he beat Ben Hogan by one stroke in the caddie championship at Glen Garden Country Club in Fort Worth. 

“Cadillac is a symbol of success and accomplishment,” said Tom D’Angelo, Cadillac marketing manager. “We are honored to be part of the recognition the caddie deserves in supporting their pro to win the championship.” 

The Escalade will be delivered to the caddie’s residence after the Championship. A Cadillac XLR-V was awarded to Tony Navarro when Adam Scott sunk a 48-foot birdie putt on the third playoff hole of the 2008 Championship. 

The 2011 HP Byron Nelson Championship will be played Memorial Day weekend, May 23-29, at the TPC Four Seasons Resort Las Colinas in Irving.

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